Punchy Messaging Worksheet

Emma Stratton's Make It Punchy is your best resource for learning how to write great messaging as a product marketer. I turned concepts from the book into a replicable worksheet.

The template helps you:
- brainstorm themes based on pains, desires, and qualities
- write a value prop
- detail benefits
- punch everything up
- and ultimately turn it into a story

All with some fun formulas and functions and Punchy brand colors.

You can use it on your own or use it as a team, but promise me one thing: YOU'LL READ THE BOOK FIRST—the template is a supplement, not a replacement for the book. And if you're still stuck, maybe it's time for a Punchy workshop.