Positioning & Messaging Worksheet

This is my go-to positioning & messaging worksheet. I use it every week to:

📥 Offload what I know about the product, the audience and their pain-points
💡Turn this into a quick draft of benefits and a core value prop
🪜 Give the launch a tier based on customer & business impact
🔎 Research & compare competitive alternatives
🥇 Define unique positioning
🥊 Workshop punchy value-benefit-feature messaging
📖 Convert messaging into a story
🤝🏼 Share & get approval from key stakeholders